Some truly compelling statistics on digital marketing have been found that are quite thought provoking. As per survey conducted, 98% of respondents feel that leaders must possess digital skills but very few are actually good at it. Surprisingly SMS delivers six to eight times greater level of audience engagement than does email. Over the Christmas weekend, searches via mobile phones increase by a whopping 500%. This in spite of half the shoppers in UK feeling fearful of getting ripped off during the Christmas period. This was also a period when searches on eBay rose by 50%. Unfortunately for some of the stand alone retailers, their stores get overlooked during this festive season. Several companies’ websites though have bombed due to their under-preparedness to handle such large traffic on Fridays. Business intelligence gathered by Capgemini confirms that sales finalized using smartphones has increased exponentially recently. A negative trend of retailers though is the failure to allow smooth checkouts. Also more than two-fifths of shoppers in the UK are using their mobile phones to find beast deals while present at the concerned store. Instagram has been found out to be the most engaging social media for the B2C segment. In terms of user experience though, it is non-profit firms that are lagging behind.



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