MANAGING in the

NEW WORLD

There seems to be a plethora of software tools to help professionals with sales, manufacturing, finance, engineering and customer support yet almost none for marketing. Even the handful of tools that are available are mainly targeted at advertising. This is what makes the job of the CMO really challenging and as a result usually short lived. Marketers are instead using business analytics to measure click-through-rates and recording customer views using traditional spreadsheets. For this a marketing mix has been developed to yield best results over digital media. It follows the chain of ideas then work resulting in results. There is this need to develop marketing technology which can store memory or customer data, sales and trends. http://www.forbes.com/sites/joelyork/2015/12/01/the-missing-link-in-marketing-technology/

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