Digital marketing has come of age. It is no longer dominated by sleazy campaigns involving stuffing as many keywords as possible. It now seeks to make sure valuable customer experience is the focus of the content. For this it is important for marketers to understand what exactly target audience requires as content. The communication must be clear and consistent across all platforms. Valuable content must be shared with customers. Tracking conversation on social media outlets is a must as this will provide the organization with a treasure trove of business intelligence. Finally it is crucial to develop sound relationships with existing customers. Periodic engagement with them using social media is desirable.

Source: http://www.huffingtonpost.com/don-dodds/how-to-make-customer-expe_b_9455552.html?section=india