Continuous research has established that content is amongst the best sources of digital marketing. While SEO takes time and persistence, PPC involves money. Social media marketing on the other hand, has a stop-start success rate. Thus content marketing must be worked on thoroughly by most firms, especially startups. The first step involves providing great, verifiable and authentic content. The content along with management team’s contact details must be visible on Google or business listing pages. Copywriters can always be heeded in order to get website indexed effectively on Google. The content must be of the highest quality possible. Publications written specifically to generate SEO or listicles produced purposefully for social media do not usually stand the test of time. The next step must involve building authenticity to give confidence to the customer to engage at transactional level now. In- house blogs or whitepapers could be key to this.


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