While some marketers are still not convinced by the effectiveness of content marketing, some reasons have been compiled to prove the point. Sharable content trends very well and this can be used effectively to conduct digital marketing. As the content broadcast is owned by the company, it can disrupt the industry as has been proven triumphantly in the medical industry. Ultimately content is the king as that is what differentiates the brand from others and develops unique visitors. Business analytics also uses data to reach web pages depending on the content. Thus industry’s perception of individual companies is formed on the basis of the kind of content that is shared with the public or within industry circles. Finally, content induces action. Social media share buttons must always be inserted with the content so that it can get viral.

Source: http://www.forbes.com/sites/ajagrawal/2016/07/12/5-reasons-every-company-should-be-using-content-marketing/#48f7175fd2fc