Content has been identified as one of the top tools to master digital marketing. Some startups have used this technique to the hilt, leveraging the same to gain business value. First of them is Game Theory which is a YouTube channel. The founder of this channel uses business analytics to study video games and analyze them in detail for viewers. Then there is Lead Pages which helps build custom landing pages for brands. Its blog and newsletter are highly informative. Sumome uses influential case studies to drag users to web pages. Glossier is an online retailer for beauty products but its blog is so informative that its founder has been able to create a separate business out of that itself. Fuse is sort of a closed social media between designers and developers to create apps and websites. It provides great information on industry best practices from various sources. Thus audience engagement is where content marketing really works well at.

Source: https://www.entrepreneur.com/article/279122