Two major reasons exist which explain why the majority of people struggle at creativity. The first is that they have not had the opportunity to seek creativity in their education. Secondly, they aren’t able to harness group dynamics. While the first may be beyond rectification after a certain level, the second can certainly be worked upon by talent management teams within organizations. However, Alex Osborne’s ideas which bore fruit during the 19050s are not proving very successful now. Instead firms are trying out the divergence- convergence theory. As per this, initially lots of ideas are thrown in by individual members which differ from one another, but slowly and steadily the list is narrowed down until there is complete convergence within the group. This process best tracks the divergence within the group yet brings out the best ideas to conformity. 

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