A leading business consulting publication has identified reasons why social media is an important tool for the purpose of recruitments. It is actually the best way to reach job aspirants. LinkedIn now has 400 million users which is a clear indication of the cultural shift from which the field of recruitments can shy away from. Job candidates are also much more likely to show their real selves on social media rather than during a formal interview and thus this is the best tool to gauge transparency. Referrals could be relied upon to attract good employees, however it is proving to be a less consistent source now and thus social media is the way forward. 

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