The field of HRM has moved away from simply managing the personnel to building capacities for the organization.Business consulting giant McKinsey believes that HR is now part of the process to drive tangible business results. Organization such as Apple and Google excel due to the fact that the capabilities of their employees have been built up using specific corporate training modules. Among Asian companies, Cebu Pacific of the Philippines has particularly cracked this code. Strategic HRM is that field of HR management which specifically bridges the gap between the social and emotional part of the business with the corporate strategy. In this way, HR is now in the same league as finance, operations and marketing. 

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