Google is frequently cited across surveys as being amongst the best employers possible. It brings us to a conundrum. Is Google’s positive work culture responsible for its business success, or the other way round their vast revenues enable them to possess such an upbeat work culture. As per market research conducted by MBAinstitute Duke’s Fuqua Business School, work culture is the most important aspect in any firm according to nearly 80% of those surveyed. Google’s company culture was like its present state back in 1999 when they barely had 8 employees and has maintained that level ever since. It fosters a sense of ownership and employees are encouraged to be hands-on at work. Google has the agility of a startup when it comes to collaboration and decision making. Technology oriented companies such as Twitter, Facebook, Apple and Adobe also have favourable rankings.

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