Employer branding is quite often key to effective talent recruitment drives. A proper recruitment content strategy needs to be developed for the same that involves several steps. Planning for current and future needs is the first stage involved. The next phase involves evaluating the existing talent pool within the firm. Then external demographics need to be assessed such as the country, region, city as well as factors such as sector and the general economic trends. The existing sourcing trends need to be analyzed and overhauled if deemed necessary. Then a calendar needs to be put in place to put in writing the exact corporate strategy for recruitment purposes. The available resources need to be allocated accordingly to ensure this target is achieved. The use of data analytics must be made for this purpose as these days social media platforms such as LinkedIn and Facebook can yield great results in this aspect.

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