Being a rebel has long been associated with negative perceptions. There are rebels who do so just to avoid work. However, there are many others for whom rebellion is only part of achieving something that is better for the organization or larger society. Rebellion is now accepted as part of startups which are looking to disrupt the conventional business world with their business innovations. But large organizations are still very often at fault of encouraging obedience above all. Giants such as NASA, GM and Kodak have been found at fault where their excessive bureaucracy led to crucial decision making getting stalled. The good rebels after due diligence must be encouraged as they bring positive change. They think about the future and so align their ideas with company goals. They show proof on how changes benefit the organization rather than comfort of existing ways alone. Importantly, they deal with conflict using creativity. 

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