Company culture has in many ways becoming the defining aspect that impacts employee satisfaction, engagement, turnover and talent management. This becomes especially tricky to develop when a large percentage of the workforce involves remote workers, as has become the norm these days. Thus the management must make sure that all employee- full time or freelance- must understand and then embrace thecorporate strategy. Communication must flow freely without hierarchical hindrances. A support system must exist around all employees who must similarly understand that for each task there is a team to aid in case of requirement.

Source:  http://www.huffingtonpost.com/entry/how-to-build-a-company-cu_b_9404150.html?section=india