There may be several reasons for businesses to fail. Poor or lack of leadership could be one. A struggling brand image may be another. Improper business intelligence on customer needs is a very common failing these days. In spite of failure being fairly common, business plans rarely conceive of the same. They usually include components such as executive summary, marketing strategy, competitive analysis, operations, financial data and management team. A failure plan must also be incorporated. This must include factors such as loss of sales, catastrophic disaster, Inadequate or untimely financing, product obsolescence or even loss of key employee.