There exist reasons why business disruptions must be made at organizations one is working in rather than waiting for competitors to strike first. Foreseeing the market and acting always gives first mover advantage. Firms which negotiated through tough times during the recessions survived due to their creativity. Business innovation must be approached with a discipline and as a survival tool rather than something to merely go ahead in the market. While the main creative team works on substantial gains, another team must keep an eye open for incremental improvements. The CEO’s support must be garnered as otherwise innovations cannot be actually implemented. Technology must be used increasingly to gain strategic advantage over rivals. However results must be tracked using business analytics, else firm will not be able to measure campaign successes.  

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