The industrial age was one where capital was most essential to all business processes. Now it is consumer who is the centre of all operations. Companies must nowadays focus less on products but more on what customers really need. Extracting business intelligence has become easier due to the internet. Product promotions thus require excessive level of aggression using all means such as discounts, sweepstakes and prizes. Even the television is over used and often abused as a media leaving only the top players to effectively dominate this media.