Conventional marketing teams gather in rooms to discuss various strategies such as content marketing, SEO or inbound marketing. However, thought leaders do not discuss these matters on assignment basis but are instead forever immersed in that world. Some marketers make the mistake of creating content that is too sophisticated but dull. This approach works in some cases, but usually backfires. Thought leadership will study the entire work cycle and analyze it against the corporate strategy set at the very beginning. Integrity at work will get even more important in the future and thought leaders will need to ensure that the entire company structure is built in that model in order to deliver the goods.