Michael Porter remains one of the giants of the academics of management, yet some of his theories are being challenged nowadays. His theory of competitive advantage where every organization or economy must try to steer itself clear off competitors through building its core competence is being challenged by the idea of collaboration. The sharing economy has now taken shape where organizations do not compete but collaborate with each other. Platforms are being designed to enable several players to access the business ecosystem. Design and content are being seen as key components of companies’ corporate strategy. Organizations are now structured less on hierarchies but more as networks to break down restrictive silos. The economy is now social by nature where human interactions play most important role and each company’s success begets the possibility of another’s.


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