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Those personnel in charge of developing corporate strategy for respective organizations must now take into consideration the invaluable benefits arising out of collaboration. Leveraging synergies is now the new competitive edge. Four Cs of synergies have been identified to help strategists. Consolidation involves leveraging value from already existing business streams where some level of success has already been experienced. Then there is Combination which looks into getting business benefits out of volumes. Customization looks into creating unique products or delivering unique services so that customers do not feel the urge to look elsewhere. Finally there is Connection by which the seller or service provider feels genuine connect with the customer. Source:  http://knowledge.insead.edu/strategy/what-corporate-strategists-need-to-know-about-synergies-4617

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