Strategic alignment for any business means the ability to integrate the various operational processes and functions in a cohesive manner in order to deliver the end product. In order to test how well this works for any company, two questions need to be posed. Firstly one needs to know whether the corporate strategy of the business is supportive of what the company’s purpose is. Sometimes a mismatch may exist where the strategy does not make provisions for the proper servicing. Second question that needs to be posed is whether once achieved, the company applauds the performance in the right way or not. If a matrix is made for this alignment process, very few players will come out well. There will be others who will possess the best of intentions but the actual functioning makes them incapable of success. There are those who are sadly going nowhere. Others might get wiped out completely.

Source: https://hbr.org/2016/05/a-simple-way-to-test-your-companys-strategic-alignment