The man synonymous with intelligence, Albert Einstein had failed to accept a new model for physics that he himself first proposed. In similar fashion, accepting and then adapting new trends is a challenge for several organizations. A perfect example for that will be Xerox which was renowned forbusiness innovation but the same quality somewhat brought out its downfall as well. Xerox continued producing high quality products even though cheaper substitutes had already been flooded into the market by the likes of Canon and Ricoh. These substitutes which Xerox viewed as inferior kept bringing down the company’s market share every year. Thus sometimes it is essential to unlearn and be open to new developments.

Source: http://innovationexcellence.com/blog/2016/08/02/the-art-of-the-shift/