Digital businesses do not grow due to the sophisticated technologies but due to the ability to scale them up for millions of people to use. A certain mindset is needed where companies think of the bigger picture towards exponential disruptions and not just incremental ones. It is due to this approach that disruptors such as Google, Facebook or Airbnb have been able to implement so much of business innovation.Google has aimed at being a storehouse of all information, Facebook to connect all and Airbnb to ensure rooms for all travelers. Companies need to give away some form of control in order to develop the sense of agility such innovation require to bear fruition. Company personnel must occasionally be ready to even unlearn earlier maxims.


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