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Platform businesses have proven to be some of the biggest success stories of the last decade. In order to successfully launch them, some business innovation methods have been deduced. One way is to leverage a non-platform business of its where already some level of success have been achieved such as Amazon which took advantage of its pipeline business which existed before the online retail chain was started. The ‘piggyback strategy’ involves connecting an existing user base from a different source to its own offerings. Just-dial created a phone directory using existing yellow pages with its own efforts of visiting businesses door-to-door. In the ‘seeding strategy’, the platform company takes on the responsibility of value creation itself. An example of this could be when Google developed Android, it generated interest from developers to create the best of apps.  In ‘marquee strategy’, platform developers provide incentives to attract members from various domains. The ‘single side strategy’ is where businesses create products or services which will be highly sought after by their channel members. Then there is the ‘producer evangelism strategy’ where producers are attracted to join the platform on the premise that their customers will then follow suit. In the ‘micro-market strategy’, a platform targets only a small closed group at the beginning. Once this group is captured, market expansion is planned as successfully executed by Facebook and Tinder. Source: http://knowledge.insead.edu/blog/insead-blog/eight-ways-to-launch-a-successful-platform-business-4834

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