Timing is of utmost importance for launching of new ideas. A business innovation may be truly spectacular but it won’t bring value unless it is pushed at the right time. Global giant Starbucks nearly got it wrong. It launched its first cafe in Seattle at a time when the consumption of the beverage was going down and the city had lost tens of thousands of jobs due to its largest employer Boeing downsizing its staff. After this initial hiccup, the founder Howards Schultz travelled to Europe where in Italy he discovered the concept of the coffee bar. He introduced this idea to the Starbucks store which soon became a chain and the rest is history. Starbucks is now present in over twenty three thousand stores across sixty eight countries.

Source: http://www.innovationexcellence.com/blog/2016/02/18/no-instant-coffee-here-what-starbucks-teaches-us-about-timing-and-innovation-part-1-of-2/