The future of personalization has possibly arrived, and it has exciting changes, to which professionals need to get ready for. One of them will be the digitization of physical spaces, set against GPS trackers and AI- powered programmes, as already being implemented by Starbucks, Sephora and Macy’s. This will enable companies to further boost their data warehousing processes. Empathy will also get a boost. Digital assistants such as Amazon’s Alexa, seem to be pretty adept at picking up these clues. Brands will now make use of the existing ecosystems, to map an entire customer journey from one end to the other. The talent recruitment now needs to be geared to find people with advanced tech skills. Translators too are now needed. Agile capabilities need to be ramped up. All this must not impinge upon individual customer privacy. Brands need to get started on the future now, so that the transition is smoother.

Source:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-personalization-and-how-to-get-ready-for-it

Uploaded Date:20 May 2020