Customer experience chapters from across industries clearly prove that easily sharable content is valued by customers. While a number of organizations include share buttons on content they broadcast, very little of it is actually used as this depends on quality of content, quality of experience and user friendliness of the sharing procedure. Certain marketing savvy industries retail hospitality and entertainment are as expected investing heavily on online space but so are many unconventional ones such as the funeral industry. Hershey Park has realized the power of digital marketing and leveraged Instagram to showcase its scenic locations. Amazon too believes in simplicity and has thus tagged share buttons everywhere so that its easier for customers to share their experiences with others.

Source: http://www.forbes.com/sites/micahsolomon/2016/07/18/make-it-easy-for-customers-to-share-customer-experience-lessons-from-amazon-to-hersheypark/#538a2ada3f2d