Within the current business environment, several startups are seeing the light of day, yet few are actually succeeding in their marketing efforts. Certain steps are being regularly undertaken by such smart startups that are doing well. They are putting maximum focus on user experience. Thorough usage of data based business analytics is being conducted to gauge performance levels. A constant barrage of feedback is provided so that processes can be improved on the spot. This ensures that the organization remains operationally agile. Such organizations are also ensuring that communications with various stakeholders including customers and employees remains authentic. Finally, startups can only do well if they harness the collective zeitgeist of the team members. And this is only possible if the kep personnel are convinced of the purpose behind the work.