A respected online business consulting publication has identified steps that will help fructify the online advertising copy. The writers or bloggers must be aware of the target audience for whom to write. They must also be fully aware about the product name, its background, costs involved, utilities and how to make final purchase. One must not put too many choices as that confuses customers. An A/B testing is a must before product launch. Also keywords inserted in the content must be done with care rather than stuffing them. Jargons must be avoided at all costs. The language must be crisp and to the point.

Source: http://www.business2community.com/communications/how-to-tighten-up-your-online-ad-copy-01267266