Why Entrepreneurs should use the Strategy Plan instead of the Business Plan
Corporate strategy is usually the more practical part and thus must be seen as the benchmark for execution than the often dreamy business plan. Some reasons exist for the same. It helps in determining the company’s vision. Exact goals and targets may then be set. Strategy acts as the glue holding the overall plan together. Execution thus starts based on the final strategy plan and though there may be tactical changes along the way, the business innovation must never be reactionary.
[csblink]