The inbound methodology is gaining traction for successfully implementing digital marketing. Some methods exist in order to ensure this works. Search Engine Optimization is the most organic process which yields the right results. Pay-Per Click follows a different model, yet this is needed as an option. Content for communication is key and focus should be put on the same during campaigns. Social media channels such as Twitter, Facebook, Instagram and LinkedIn all have their own niches and enable inbound leads and conversions in their own unique ways. Focus must also be put on the landing pages where the Call to Actions will redirect traffic to. All these steps need to be applied consistently in order to gain results.