Digital marketing has become extremely crucial so it must emanate from corporate strategy level. There are ways this can be done effectively within a framework titled SOSTAC. The S in the acronym stands for Situational Analysis, O stands for Objectives and S stands for Strategy. Meanwhile T stands for Tactics, A for Actions and finally C for Controls. All these factors must be taken into consideration while devising the campaign. The same could be for increasing sales, generating leads or strengthening brand footprint. One has to be selective about which platforms to use depending on aims.