While launching one’s own management consulting practice, professionals often face the dilemma to do with their personal lives. A new practice requires patience and financial investment and thus people often look to pursue jobs alongside. But to succeed in own consulting, the product or service offered needs to be unique. One needs to connect with large number of potential clients and customers. The business innovation must include value backed services. Corporate strategy must be aimed at long term growth rather than short term gains. Also five pillars of marketing must be incorporated which are clarity, communication, vision, expertise and collaboration