The tourism industry in Europe has seen increasing numbers of inbound business this summer. According to market research, Iceland, Montenegro and Romania have registered highest growths resulting in economic boost and generation of travel jobs. Others such as Ireland, Croatia, Slovenia, Serbia and Cyprus have also experienced double digit growth levels. Among the traditionally established markets, Germany, Italy, UK and Spain have seen more conservative growth. Only Russia is one major market which has seen lower outbound tourism. The UK’s favourable exchange rates with the continent have also seen their residents travel in larger numbers.