Business consulting publications have provided us some strategies which brands must incorporate into their marketing corporate strategy to get best results. Customers must be surprised and delighted with offerings frequently. The digital marketing must be customized for specific buyer personas. The brand must explore the idea of forming crucial alliances with customer groups and forums. Social media must similarly be used to engage customers who will further speak for the brand on public forums. A community of loyal followers must be communicated with on a regular basis. Customer feedback must be tracked and rewarded with tangible incentives. Also the offerings must keep updating themselves in terms of content.