Certain methods exist to ensure greater customer engagement through unique experience. If the workforce is empowered, chances are that the passion derived will be reflected during sales pitches and customer dealings. Sound management training is best way to ensure this. Webinars hosted from company computers help generate customer interaction which may further be converted to leads. Associating a story with a brand helps generate touch-points enabling end users to keep a mental track on the same. This even benefits personalization. Creating public figures as advocates also works as they direct traffic from public forums or their own blogs / websites.