Big data has proved to be an excellent addition to the armoury ofbusiness research. It can help improve customer surveys in several ways. Goals can now be clearly defined in precise analytic terms. It is now possible to execute tailor-made reporting depending upon clients’ requirements. The analytics derived are not just numeric and in figures but indeed also involve textual analysis. The survey thus designed must include pointers to demarcate real loyalty against perceived one.  

Skyline is the leading specialist from India, offering busines analytics & big data courses.