Marketing strategies are being reworked to suit the present needs. Digital marketing is now something organizations are increasingly relying upon. Thus age old practices have evolved for the current scenario. Social media for example is proving to be a beacon for advertising whereas other forms are getting obsolete. Due to the digitization, recording is more stable now and opportunities are not being missed frequently. Ultimately, any firm’s success in marketing their product- digitally or conventionally- depends largely on the level of creativity and business innovation effected.