Servicing of customers has undergone massive change in the digital age. A management consulting publication has provided us with some ways of servicing which must be followed. The final service must be provided using all available channels with consistent content. The sales force which interacts and finalizes deals must be empowered to greater extent of decision making while at the same time gauging the feedback they bring. Also customer servicing must be part of a proactive methodology emanating from corporate strategy and not reactive based on sudden market movements. The final service delivered can have various approaches and there is no one correct path