Business innovation is an ongoing process and any company which halts this, is doomed towards eventual demise. Sony is one example of an organization which has fallen behind due to this reason. In the 1990s it failed to upgrade its iconic Walkman product in fruitful manner. In fact collaboration within the organization became a problem as different departments were involved in standalone products which could not be integrated with each other. Also information silos never formed at Sony. Apple and Google at around the same time captured their market with their disruptions.