The work culture at online retail giant Amazon came under fierce criticism in a recent article on the New York Times. The employees working at Amazon are apparently harassed by the work culture which breeds insecurity. This stems from the corporate strategy at Amazon as the retail giant has listed 14 principles which are at the core of its highly customer-centric business model. Another firm BTG had a similar philosophy yet it has now diversified. There is a similar customer-centric feel to the firm, yet employees do not apparently feel the constant scrutiny due to the way a positive culture has spread contiguous throughout the firm.