Without possessing the long lines of hierarchy, startups can mentor larger firms about number of processes andbusiness innovation. Due to the close knit unit which startups are bound to possess, decision making is a quick process and changes can be implemented quickly. Rachel Pautler, the founder of Suncayr, speaks about the growing trend in Canada for startups to flourish. Flexible hours and social activities are encouraged in order to boost talent recruitment. Malorie Brodie of Bridgit also stresses on the importance of remote working as a crucial cog. Denzil D’Sa of PPLCONNECT, Mikael Chow of Crew and Jeff Booth of BuildDirect are other small business founders who are thriving in the present environment.