MANAGING in the

NEW WORLD

Business innovation done for social causes requires a sense of shared value across the stakeholders. Social innovation can only succeed in case it is done in parlance with societal requirements as organizations do not exist in vacuum. It is different from philanthropy in the sense that it does not involve any charity, but rather creates business opportunities for weaker sections of society or enables certain activities to be undertaken that are not usually considered part of profit making ventures.

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