Virtual Reality (VR) is one of those aspects taking gigantic leaps. Many consider it to be the next big thing, especially in the platform business. Google uses VR to give specific pleasures to users. Facebook is using this business innovation to entice customers to purchase products post seeing VR aided advertisements. The New York Times has also developed a VR channel which sees some giants of respective industries as paying advertisers. This includes TAG Heuer, Mini and General Electric (GE). These ads are short VR based films with the TAG Heuer one giving particularly pleasing an experience. Other leading companies such as Mattel, Apple, The North Face, Microsoft, Disney, Nestle Lufthansa, NBC, HBO, Cola-Cola and Nissan are also investing substantially in VR based marketing.

Source: http://www.strategy-business.com/blog/Virtual-Reality-Is-the-Real-Thing-for-Marketers