Date : 28th Mar 2011

Skyline conducted a Seminar on Transition of Marketing of Services for management students. Ms Setu, founder of Value creation.

Below are the details:

She discusses about Marketing concept and difference between product and services marketing. The main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone.

She focuses on following topics in detail:           

* Environmental awareness
* Services
* Types of service marketing
* Importance of service marketing
* Experience marketing
* Medical tourism
* Experience economy

It really helped the students to understand how experience helps in improving the marketing of services and products.