Big Data and its analytics is playing a major role in enhancing productivity in the USA. It is enhancing customer experience by collecting genuine insights on the customer before disseminating it among the service providers. This helps customers get exactly the service they desire and providers can pinpoint their deliverables. Traditional businesses are getting transformed as they now have deep business intelligence that was earlier lacking on what customers need. Wal-Mart and Capital One for example have been able to improve their operational efficiency by eliminating redundancies and thus increase sales as well as turnover. New businesses have also been generated such as ITA software that optimizes data for airliners and then further sells them on to travel agents and websites.

http://www.techbullion.com/big-data-analytics-improving-innovation-productivity-usa/