PGP ( Course Curriculum)
Specialisations Offered
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MARKETING
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Level-I
- Introduction to Marketing
- Consumer Behaviour
- Advertising Management
- Industrial Marketing
- Service Marketing
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Level-II
- Market Research
- Sales & Distribution Mgmt
- Brand Management
- International Marketing
- e-marketing
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FINANCE
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Level-I
- Introduction to Finance
- Security Analysis & Portfolio Management
- Strategic Cost Management
- Foreign Exchange Management
- Mgmt of Financial Institute
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Level-II
- Treasury Mgmt & Derivatives
- Management Control Systems
- International Financial Mgmt
- Corporate Finance
- Taxation
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HUMAN RESOURCE
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Level-I
- Introduction to HR Function
- Managerial Leadership
- Talent Management
- Performance Management
- Mgmt of Industrial Relations
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Level-II
- Training & Development
- Compensation Management
- Organization Development
- Cross Cultural & Global HR Mgmt
- Strategic HR Management
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TRAVEL & TOURISM
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Level-I
- Introduction to Hospitality
- Introduction to Tourism
- Management of Tourism Enterprises-I
- Tourism Policy, Planning & Development-I
- Basic Airport Services & Travel & Tour Operators
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Level-II
- Introduction to Hospitality
- Introduction to Tourism
- Management of Tourism Enterprises-I
- Tourism Policy, Planning & Development-I
- Basic Airport Services & Travel & Tour Operators
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REAL ESTATE MANAGEMENT
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Level-I
- Introduction to Real Estate
- Urban Planning
- Real Estate Marketing
- Real Estate Financing
- Project Mgmt in Real Estate
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Level-II
- Real Estate Valuation
- Infrastructure planning
- Real Estate Transactions
- A primer on construction sector
- Legal framework of real estate
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FINANCE PLANNING & WEALTH MGMT.
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Level-I
- Intro to Financial Planning
- Risk Mgmt & Insurance Planning
- Investment Planning
- Retirement Planning
- Tax & Estate Planning
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Level-II
- Construction of financial plans
- Equities & Mutual funds
- Portfolio Management
- Capital Markets
- Commodities & Derivatives
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BANKING & FINANCE
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Level-I
- Banking Overview
- Basics of Financial Management
- Retail Banking Management
- Corporate Banking Management
- Legal aspects of Banking and Finance
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Level-II
- Marketing in Banking Sector
- Treasury Management
- Investment Banking Management
- Trade Finance
- Changing Banking Scenario
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INSURANCE
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Level-I
- Insurance-principles & Concepts
- Life insurance-products
- Non-Life Insurance-products-I
- Customer need analysis and insurance planning
- Regulatory environment & Laws of Insurance
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Level-II
- Insurance Marketing
- Risk Management in Insurance
- Intermediary support n/w
- Non-Life Insurance-products-II
- Mgmt of Insurance companies
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EVENT MANAGEMENT
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Level-I
- Introduction to Event Management – MICE
- Event – Planning and development
- Event Marketing
- Digital media & Event Management
- Client Servicing
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Level-II
- Event staging
- Experiential marketing
- Hall mark events
- A primer on event production
- Project Management
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ADVERTISING & COMMUNICATION
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Level-I
- Advert & Comm-principles & Concepts
- Intro to Marketing
- Client Servicing
- Digital Marketing
- Consumer Behaviour
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Level-II
- Account Planning
- Media Planning
- Public relations
- Campaign Management
- Production
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DIGITAL MARKETING
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Level-I
- Digital Marketing-principles & Concepts
- Intro to Marketing
- Intro to E-Business
- Consumer Behaviour
- Market research
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Level-II
- Optimization & Web Analytics
- Digital Mkt Planning
- Digital Mkt operations
- Social media
- Emerging models and trends
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