Content marketing has emerged as a very powerful tool to drive sales. Certain techniques have been identified by an online management consulting publication which can help out in this matter. The first of them is to experiment with niche ads. Testimonials must be included in advertising campaigns. Successful posts must further be expanded onto. Businesses in order to grow can interchange content with one another. Modern marketing has also tried to bridge its gap with sales by being more holistic in approach. Industry experts may also be leveraged for driving direct sales. Live chat is another powerful tool that has emerged in recent years. Lost leads must be retargeted and not be given up easily. Follow up however must be strong and with conviction about the product. Email remains among the most effective ways to conduct digital marketing. CTAs or Calls To Action is another thing that must be liberally applied.