Big or small firms, all are active these days on Facebook. It has been proven to be the most effective as well as efficient method of conducting digital marketing. However, many players are unable to crack the code of how to really excel at marketing via Facebook. One firm that has succeeded is UK based Lancaster Insurance that provides insurance to vintage cars. The entire Facebook page is full of classic pictures of such cars that instantly attracts the niche audience. Similarly Nike has a page that that showcases all engineering and product test designs. March of Dimes caters to health of babies and their deep knowledge as well as sense of care reflects from the company Facebook page.