Not that long back, market leaders in various industries, could be sure of continuing on their perch for a substantial duration of time. This has been eroded now thanks to the rapid influx of new technologies. The TSR or Total Shareholder Return need not remain constant now. The business environment is now so much more dynamic. Reinvention has now become that much harder. To win over the next decade, companies will need to perfect their choice of metrics. The traditional means to measure business success need not hold true any more. Companies need to analyze a few fact that will help frame their future policies. A pipeline needs to be created for possible future business models that have a high growth potential. The corporate strategy too needs to balance out the long term exploration with the near- term profitability. A culture needs to be curated at the organization so that cognitive diversity may thrive. This will also set in motion a competition for ideas. One’s incumbent beliefs and approaches too need challenging at times.

Source:https://www.bcg.com/publications/2018/global-landscape-of-corporate-vitality.aspx

Uploaded Date:27 June 2019