With technology changing at an unprecedented pace, advertising and media agencies are in a flux. They will need to rapidly upgrade themselves while not compromising on their traditional creative strengths. A balance needs to found out between the modern cutting-edge business analytics and creative storytelling. It is crating pressure on agencies as clients require instant results but also want personalized marketing. There exist three main ways in which marketing agencies can maintain the right balance. First of all, they must extract business intelligence through cloud-based suites such as the One World platform by Net Suite. This intelligence extracted must further be utilized to instill a sense of creative thinking. Above all, the agencies must maintain flexibility to be ready to change when needed.

Source:https://www.martechadvisor.com/articles/marketing-analytics/how-agencies-can-balance-creative-storytelling-and-digital-analytics-for-brands/

Uploaded Date:31st October 2018